LATEST ARTICLES
Project | 01
INSTAGRAM MARKETING STRATEGIES
With over 75 million users worldwide, Instagram can be one of your best Instagram marketing strategies. Brands such as British Airways, Red Bull, Amazon, Starbucks, and others all harness Instagram to increase sales through various methods. Instagram doesn't necessarily have to be on your marketing list, however, it certainly can multiply your sales quickly. Instagram has so many users internationally and continues to be one of the best social media sites today.
Many people are confused about the difference between a post and a video when using Instagram. A post is a status update that you can upload to the app in a matter of minutes. They're more like a short blog entry or a note. Most marketers who use Instagram as part of their marketing campaigns rarely ever upload a video, unless they're completely entertaining or complimenting the image. The content should be highly engaging and encourage viewers to click through to your website for more information.
Project | 02
PROMOTING A WINNING PRODUCT
Businesses should be cautious about how much they share about their brand in their business profile. Social media is still relatively new, so businesses don't always know how their words and pictures online will be perceived by other users. You don't want to alienate potential customers because you chose to promote your product too strongly in your marketing strategies. A small amount of information can go a long way.
One of the best marketing strategies to get followers to your Instagram page is contests. Contests can be a fun way to give followers something to talk about while you engage with them on a more personal level. It's also a great way to get your brand out there. If you haven't yet run a contest on Instagram, it's never too late to do so. Run a simple contest that rewards users with points based on how many comments they leave. There are plenty of contests that can be customized to your specific business.
Project | 03
Build a Better Branding
Businesses should also take advantage of user interactivity when using Instagram. The platform allows users to post short messages, comments, and pictures all in real time. This makes it easy for businesses to reach their audience immediately. Whether you want to give your audience updates on sales or product releases, post videos, or create promotional content for your brand, interacting with your audience can be a great way to spread the word about your business.
For brands that have an Instagram business account, it's also important to use it effectively. Every post should be engaging and encouraging. Users are much less likely to read a status update if it doesn't make them feel like they've done something helpful or interesting. Use your audience to encourage engagement, and engage with them on an ongoing basis through the various tools available to you.